Aishwarya unveils 'Umrao Jaan' at Reliance World

Oct 27, 2006, 10:13 GMT

Mumbai, Oct 27 (IANS) At a glittering event where the past fused with the future, Bollywood's leading lady Aishwarya Rai unveiled J.P. Dutta's 'Umrao Jaan' on the popular digital entertainment platform - Reliance Mobile World.

The launch event of 'Umrao Jaan' on the high-speed mobile entertainment platform was held across 17-cities through a videoconference at Reliance World Thursday evening.

''Umrao Jaan' is a film that brings Indian music and culture to the youth and cutting edge technology, made available by Reliance Communications is the best way to reach the real audience - the new generation of cinema lovers,' said Dutta who was also present at the event.

The video clips, wallpapers and ring tones of 'Umrao Jaan' would be immediately available on Reliance Mobile World.

Said Reliance Communications head, marketing and product management, Sunil Buch: 'It has always been our endeavour to take the cutting edge technology to the doorstep of the common man.

'Thanks to our broadband platform and pan-India reach with 241 broadband outlets in 105 cities, we created ground level excitement about the film 'Umrao Jaan' by conducting an online quiz contest.'

Out of 5000 customers, who participated in the online quiz, 60 winners from 16 cities got a chance to meet up with Aishwarya through video conferencing.

© 2006 Indo-Asian News Service