Go Red with Campbell Soup and win a Prize Pack!

By M&C News Feb 15, 2008, 15:04 GMT

Campbell has pledged a multi-year commitment to raise more than $1.8 million for the American Heart Association’s Go Red For Women movement. But Campbell’s commitment to heart health begins with the foods it makes.

The fight against heart disease, the number one killer of women, is an issue Campbell Soup Company keeps close to its heart. 

In 2008, Campbell teamed up with six-time Grammy-award winner Toni Braxton and designer Lisa Perry to support the American Heart Association’s Go Red For Women movement.  M&C is giving away five Go Red with Campbell Soup Prize Packs!

Perry created three exclusive Campbell’s red dress designs, and America selected its favorite by voting online. To kick off American Heart Month, Braxton unveiled the winning design at the Woman’s Day Red Dress Awards.  February through April, consumers can continue to contribute to the cause by clicking on the winning dress at GoRedWithCampbells.com. For each click, Campbell will make a $1 donation to the American Heart Association (up to $75,000). 

Braxton was diagnosed with pericarditis, a form of heart disease, in her early 30s.  Today, she leads a full and rewarding life and wants to help educate others. 

“As a survivor of heart disease, I am proud to work with Campbell to support the American Heart Association’s Go Red For Women movement to raise awareness and funds for a cause that is quite literally close to my heart,” said Braxton. “When I was diagnosed, I had to make important, long-term diet and lifestyle changes. I hope my involvement with this campaign will emphasize the importance of identifying and reducing heart disease risk factors and motivate others to take action to protect their health.” 

Pop Art from the Heart: Lisa Perry Donates Designs:

Known for her “pop-art” designs and bright colors, Perry is a passionate collector of vintage couture who is inspired by bold imagery from the 1960’s.  In the three red dresses she created, Perry united the red dress as a universal symbol for women and heart health, with Campbell’s rich red dress history. 

Since the 1920’s, women in red dresses were often featured in ads for Campbell’s soup; in the 1960’s, Campbell created a tent-style paper dress premium that featured iconic red and white soup labels.  It originally sold for $1 and two proofs of purchase; today it’s a collector’s item, selling for up to $13,000 at prestigious auction houses.

Perry in fact, owns one of the historical Campbell’s pop-art paper dresses. “I grew up loving Campbell’s soup and I have a strong connection to the 1960’s iconic pop-art soup can image,” she said.  “It is truly an honor to donate my time and talents to help Campbell raise awareness of heart disease.”

Campbell’s Commitment to Health and Wellness:

Campbell has pledged a multi-year commitment to raise more than $1.8 million for the American Heart Association’s Go Red For Women movement.  But Campbell’s commitment to heart health begins with the foods it makes. 

“As part of Campbell’s long standing commitment to health and wellness, we’ve offered heart-healthy soups and beverages for more than 25 years,” said Kelly Berrie, Business Director for Campbell’s Wellness Team. “Supporting the American Heart Association’s Go Red For Women movement is a natural extension of our efforts to nourish people’s lives and provide them with easy, great-tasting ways to eat right to help protect their health.“ 

“With today’s busy lifestyles, it’s important for people to have heart-healthy food options that are convenient and taste good so it’s easier for them to eat better and live healthier,” said registered dietitian and author, Elizabeth Somer.  “That’s why heart-healthy varieties of soups, beverages and sauces that feature the American Heart Association’s heart-check mark are terrific choices.”

Visit GoRedWithCampbells.com for more information on Campbell products, tips for leading a heart-healthy lifestyle, and for a variety of healthy recipes.

The Prize Packs:

M&C is giving away five Go Red with Campbell Soup Prize Packs that include:

A Black Campbell’s Can Bling Bag
A Large Campbell’s T-Shirt
A Tear Pad

To enter, contestants need to provide a name and e-mail address. Upon notification of winning, contestants will have five days to reply with the name and address of where their prize should be sent.

Sorry, but this competition is open to residents of the USA only (PR Companies can not ship prizes outside the U.S.). Click Here to enter the competition.