Fashion News

Jools Oliver to design children's clothes

Feb 8, 2012, 16:01 GMT

Jools Oliver

Jools Oliver is to design a range of children's clothes for Mothercare.

The mother-of-four - wife of celebrity chef Jamie Oliver - has signed a deal with the British high street store to create a line of affordable yet stylish items for youngsters and she says she can't wait to get to work.

She said: 'I have such a passion for the design of children's clothes, so to have this opportunity to work with Mothercare is just amazing.

'My mother dressed us in Mothercare clothes and I have done the same with my children, so it has always been part of my life. My designs combine both quirky and classic style inspired by my childhood memories.

'The collection features nostalgic, classic pieces, sprinkled with unique touches and playful attention to detail. The entire collection has been lovingly put together and accessibly priced for parents. I can't wait to launch it.'

Launching in store in August, the new collection will include nursery bedding, accessories and newborn and children's clothing aimed at babies and children from 0 to 5 years.

The range features a unique mix of high quality, affordable pieces with an eclectic and timeless look and feel that reflects Jools' love of nostalgic yet modern collectables.