By April MacIntyre Oct 16, 2009, 16:16 GMT
Sarah Jessica Parker’s newest fragrance, SJP NYC, includes a large dollop of her “Sex and the City” alter ego, Carrie Bradshaw.
New fragrance - Sarah Jessica Parker - "Sex and the City 2" Filming at the Plaza Hotel in New York on September 9, 2009 - Plaza Hotel - New York City, NY, USA © Janet Mayer / PR Photos
Coty Prestige has licensed the SATC actress to promote the new toilette, that looks to be heavily marketed with her upcoming SATC film.
WWD reports that the "details of the plan are still in development," but plan on numeorous in-store appearances and promotions tied to the movie’s premiere.
“A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them — a real sense of freedom and possibilities, a love for the city around her and, of course, fashion,” Parker told WWD. “We started with this idea that we wanted to create something fun. We wanted to create a party in a bottle and reflect that in the packaging with a real sense of whimsy, fun and joie de vivre. And then we took it from there. Portability and fashion played key roles in the development of the packaging and overall concept.”
The scent, a fruity floral by Parker and Firmenich’s Honorine Blanc, has top notes of Italian mandarin, white osmanthus and wild red strawberries; a heart of gardenia, honeysuckle, mimosa and red rose damascenia, and a drydown of sandalwood, vanilla absolute, rum flavor and creamy musks.
Parker said to WWD that the complexities of the fragrance are hard to describe: “It’s unusual for me because this fragrance is surprisingly floral, which I keep thinking I am not sophisticated or mature enough for,” said Parker.
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