Jul 14, 2009, 7:15 GMT
Pharrell Williams thinks only "cheap-minded" people wear flash jewellery.
Pharrell Williams slams gaudy gems
The 36-year-old hip-hop artist - who has clothing labels Billionaire Boys Club and Ice Cream Footwear and has designed glasses and jewellery for Louis Vuitton - hates the large, gaudy accessories other rap stars are famous for sporting.
He said: "I don't understand bling - I never wore any. To me, it's cheap jewellery for the cheap-minded. I don't associate myself with the hip-hop fraternity. Pieces that I design are only of the best quality."
Despite his hatred of diamond-laden jewellery, Pharrell does like some aspects of hip-hop style.
He explained to Britain's Sunday Times Style magazine: "If I'm photographed wearing sunglasses indoors, it's probably because I really like their fashion sensibility, or the brand. Or when a camera is going off."
Pharrell calls himself a "workaholic" and credits the way he was brought up with making him thankful for his achievements.
He said: "My upbringing was humble and modest. Not to say that I ended up humble. But over time, I have calmed down and become more appreciative. Coming from nothing can inspire one to do great things."
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