Fashion Features

Brow therapy, how the right eye makeup can make you look younger

By April MacIntyre Oct 14, 2012, 1:19 GMT

Anastasia Soare, of Anastasia Beverly Hills, made her life\'s work centered around perfect brows for all, and has great advice for those who want to appear more youthful and pulled together.

Brows frame your eyes, add dramatic depth and claity to your makeup and can be incredible, or a disaster, depending on how you groom them.

Many women and men struggle with the correct proportion of brow over eyeball, and the results of not knowing this formula can be borderline comical, or add years to your face unwittingly. 

Anastasia Soare, of Anastasia Beverly Hills, made her life's work centered around perfect brows for all, and has great advice for those who want to appear more youthful and pulled together.

If you've never given much thought to your brows, start now. Fall 2012 features full brow looks that have continued to be popular in fashion.

"Even brows can start to show their age,” says Anastasia. “You can lose hair there, as all hair tends to thin out and turn gray. A properly shaped and well-defined brow gives you a years-younger look.”

Skill and the proper tools and the right products will have your makeup work for you and not against you.

According to Anastasia, prep skin with her best-selling lightweight serum which contains a unique blend of natural hydrators, Instalift™ Goji, and her exclusive Balkan Botanical™ Infusion to improve the appearance of skin, reducing the signs of aging. Designed for men and women, and all skin types, it soothes, softens and hydrates, making skin look brighter and smoother.

This can be applied around the thin skin delicate eye area sparingly and is fantastic to prep with, under her eye cream infused with Orchid Extract - powerful antioxidant that helps fight off free radicals while also reducing the appearance of fine lines.
Her eye cream also contains Cassia Alata Leaf Extract –  known as candle tree -which protects against daily photo-aging.

These simple steps are essential to create the best canvas to work on.

Anastasia spoke to Monsters and Critics and offered her advice to women looking to up their game for the fall. "Fuller, perfectly defined brows give your entire face a youthful lift.  As brows age, they can become sparse, grey, or even wiry.  The change in consistency and color of the hair can age the face, and is often overlooked by most women. The truth is, brows are the easiest way to give yourself and instant eye-lift!"

Her work and track record speak for itself. "My clients in Beverly Hills swear by this.  You do not need expensive surgery to look younger. You just need the right brow shape to make your entire face and eye area look instantly lighter, brighter, and lifted."  

The right tools make all the difference. "When trying to determine the correct shape, my patented stencils calculate the exact shape for your face based on your natural brow growth and bone structure."

Anastasia adds, "They are easy to use, and I always have my clients take them home to keep their brows perfectly defined in between their salon appointments.  The right shape will frame your face and eyes beautifully and take years off of your appearance - no surgery required!  Remember, the goal is to create fuller brows that look natural with your bone structure.  Instead of trying to copy the brows of your favorite celebrity, with a professional to determine the proper length and thickness for your face.  It will take years off of the way you look."

The correct color and tone is crucial to complete the look. Anastasia says, "Color is just as important as shape when creating a youthful look.  Having brows that are either too dark or too light for your features will draw extra attention to areas that you may consider problem zones.  To combat this, I always define my clients’ brows with soft, natural-looking shades that mimic the tones of their hair color.  For clients with grey or light to medium brow hair, I use Brow Powder Duo in Medium Ash for subtly defined brow that still stands out.   For light grey hair and blonde tones, I use Ash Blonde Brow Powder Duo to match the subtle shades in clients with fairer hair and skin." 

Anastasia's easy eye makeup tips to make you look younger:

"Eye makeup can either take years off of your look or draw more attention to the areas you wish to conceal, so remember that less is more. A neutral palette is always more flattering than a vivid color selection, and a good night's sleep and good health are the secret weapons that make you look on top of your game."

She adds, "Always start with the basics.  A good eye cream featuring antioxidants will prep that skin and keep the area hydrated enough to help prevent the appearance of fine lines in the first place.  Properly hydrating the skin will also allow your makeup to last longer.  This is why I developed my Dramatically Nourishing Antioxidant Eye Cream. It fights free radical damage and intensely hydrates the skin for clients who need an extra-strength eye cream to get them through their busy schedules."

"I like to take my skin care one step further and actually apply makeup that has skincare ingredients inside of it. This is precisely the reason I developed my Illumin8 Eye Shadows with Youthful Synergy Complex and my Flawless Tinted Moisturizer." 

Anastasia's eyeshadows have skincare treatment built in to the formulation. "My Illumin8 Eye Shadow Palettes and Duos actually hydrate the skin and reduce the appearance of fine lines and wrinkles when worn over time.  It’s like having eye cream built directly into your makeup. I love using the lighter, more natural shades of Illumin8 to brighten the eyes and mute the appearance of shadows in the crow’s feet and crease area."

Anastasia Soare

Don't forget the skin under the eye, "For under the eyes, I use my Flawless Tinted Moisturizer.  Its coverage can be built and the consistency is amazing!  I hardly use my other concealers anymore.  I just dab a bit of it under my eyes and blend for instant coverage that hydrates and nourishes my skin all day.  Its so light I forget that I am wearing it, but the coverage is so good I don’t mind being photographed with just a little Flawless Tinted Moisturizer and perfect brows!"

*All of Anastasia's products are paraben free and proudly made in the USA www.anastasia.net