Fashion Features
Father's Day Gift Spotlight: Sockscriptions from Blacksocks
By April MacIntyre Jun 4, 2012, 1:02 GMT
Swiss-owned Blacksocks.com, with a base now established in New York City, delivers men\'s wardrobe basics (socks, briefs and more) to busy men all over the world.
Does your dad need reminding to buy new socks, underwear or t-shirts?
Mine does. Lucky for him I was introduced to Blacksocks.com, a service that sends the right basics automatically; think fruit of the month club for those wardrobe basics men go through so quickly.
Swiss-owned Blacksocks.com, with a base now established in New York City, delivers men's wardrobe basics (socks, briefs and more) to busy men all over the world.
Blacksocks.com went bilingual (English/German) in 2001. The company offers "sockscriptions" of men’s socks, fine undershirts, boxer shorts and briefs, and travel shave kits too.
The business, conceptualized by company president and founder Samy Liechti's resulting embarrassment at a Japanese tea house where his dodgy hole-y socks were revealed, capitalized on the idea that time-stretched, tech-savvy men can have these basic essentials sent to them so that the need to shop (or the inconvenience of not having the right men's accessory) is eliminated, creating a time surplus for any executive.
Blacksocks’ new Classic Merino Wool Socks were made for Samy's customers with a penchant for outdoor adventure. They are crafted in 75% merino wool, typically used in high-end, performance athletic wear.
Merino wool is superior to synthetic fabrics in every way. Used by runners, hikers, skiers, mountain climbers and cyclists for body temperature regulation and drawing moisture away from the skin, these advantages are now available exclusively to Blacksocks customers. The Classic Merino Wool Socks also contain 25% polyamide, used to reinforce the heel and toe areas.
“Merino is a wonder wool, finer than conventional wools with a silky feel against the skin. Its threads are excellent at keeping your feet toasty in the chilly winter months. They neutralize odors by allowing your feet to breathe and, surprisingly, act as an antidote to sweat,” said Blacksocks president Samy Liechti. “Quite simply, the Classic Merino Wool Socks are some of the most comfortable socks around. Their softness needs to be worn to be believed.”
How does the sockscription work?
Select which item you want and how often you want them delivered
(for this example, let’s order 3 pairs of calf socks to be delivered 3 times a year)
Press the Add to Cart button and submit your order
In 10-14 days, 3 pairs of high-quality black socks arrive by mail
4 months later, your second delivery of 3 pairs of socks arrives by mail
4 months after that, you receive your final delivery of 3 pairs of socks by mail
11 months from when you placed your order, an email arrives asking whether you would like to renew your sockscription.
The knee high socks are made in Italy, and all black knee length socks are certified by the Oeko-Tex® Standard 100 to be hypoallergenic and safe for both you and the environment.
Blacksocks’ world headquarters are in Zurich, Switzerland. The US offices are in New York City. For information go to www.blacksocks.com or call 212.255.8910.
