Hollywood stars and crew always seem to find the good stuff first.
One small American company based in Los Angeles is turning heads with their amazing fabrics, elegant design principles and outstanding selection in true California style casual clothing.
California design house Best Collective has fans like stars Brooke Burke Charvet, Pamela Anderson and even footballer Tim Tebow. The celebrities and those who work on sets with them have eaten up these ultra soft and highly wearable shirts, hoodies and scarves that go from neon to classic hues, and fit everyone like a second skin.
Ideas that seem to translate best from a fleeting thought to three-dimensional reality are usually quite simple in their premise. Making affordable, great feeling and fitting clothes that adults would want to wear all the time was the next great American invention born out of a ‘what if’ conversation by one forward-thinking designer.
Best Collective modern casual clothing was created by California-based entrepreneur Dale Rhodes, formerly with Hurley. Rhodes took a chance on his new venture in 2011, rolled up his sleeves, pulled out his American Express and started a business on the fly. Now he counts the top Los Angeles retailers like Fred Segal as his retail vendors.
The Best Collective brand is now a year old, and is featured in some of the most unique retailers around the world, notably Ron Robinson’s S2 Menswear stores, a part of the world famous Fred Segal shopping experience in both Hollywood and Santa Monica.
Best Collective fashions embody a laid back, jet-setting and classically cool lifestyle; unpretentious and equally fashion forward and ready to be seen anywhere, this line covers all the bases for people who want useful and stylish clothing to live in.
The seamless blend of luxury and relaxed collections of high-quality basics and
knitwear create an effortless travel collection for men and women.
Consistently pushing the limits of design, fits and functionality, Best Collective maintains is casual and timeless, with loose comfort and carefree wear, ideal for any vacation or night in the city.
Make sure to check out the season's new neons, classic designed edged and filled in with summer bright hues that will make you want to head to the beach.
Made in the USA
April MacIntyre is Monsters and Critics' smallscreen and people/celebrity editor who loves to visit and celebrate small American businesses when she can. You can contact her on Twitter