American treasure: Blue Nile jewelry features colorful, classic Fall 2011

By April MacIntyre Sep 9, 2011, 3:40 GMT

The creative design house offers customers a wide range of stunning handmade jewelry at different prices, from wedding rings to fashion jewelry.

Seattle-based jeweler Blue Nile was started by an entrepreneur Mark Vadon, and is one of the largest and most successful publicly traded businesses of its kind. 

Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewelry. Internet Retailer Magazine reports Blue Nile is bigger than the next three largest online jewelers combined.

The creative design house offers customers a wide range of stunning handmade jewelry at different prices, from wedding rings to fashion jewelry.

Everything about Blue Nile is exquisite, down to the deep blue velvet pouch that holds your treasure, to the perfectly matched box that it comes in.

Attention to details, certificates of authenticity and an eye on what's fashionable for bracelets, necklaces, rings and earrings keep the company's stock nudging northward in a tough economy. 

Blue Nile's Fall 2011 includes the latest trend of nonengagement offerings, such as colored gemstones, pearls and sterling silver. The new offerings are classic, whimsical and priced sensibly.  The company offers unique and beautifully presented ideas for traditional engagement rings, or other keepsake jewelry too.

They sell high-quality diamonds certified by the most respected independent diamond grading labs. You can also create your own jewelry, colored gemstone or diamond, and they will set it in a favorite earring, pendant, or ring design.

Some of our favorites include the Freshwater Pearl Bracelet. 

Pearls are very fashionable right now, thanks in large part to the retro smallscreen series "Mad Men," "Pan Am" and even the "Playboy Club," when pearl jewelry was considered a woman's birthright and one of the most desirable pieces to own.

Today Blue Nile uses cultured freshwater pearls in all kinds of settings, from classic double strands to sterling silver twist bracelets capped with large freshwater pearls.  Delicate and intricate, this pearl and silver bracelet features two white freshwater cultured pearls with sparkling sterling silver beads. The design flexes and coils around the wrist.

Their latest cuff bracelet features smooth blue topaz gemstones that are set within the flawless sterling silver twist design.

Fall 2011 jewelry trends see colorful bold changes. Cuffs, stacked rings, pearl bracelets, lots of colorful gems and long earrings and statement bracelets.

Also in style still are layered necklaces - especially several different strands of gemstones in sterling or white or yellow gold, and freshwater pearls in different colors too. 

Blue Nile is a publicly traded company listed on the NASDAQ under the symbol NILE. The company has been awarded the Bizrate.com Circle of Excellence Platinum Award, which recognizes the best in online customer service as ranked by actual consumers. Blue Nile is the only jeweler to have ever received this award, and has done so every year since 2002

Every order is shipped free, guaranteed and returnable within 30 days, so you can be sure you made the right decision. All jewelry items are made in the USA. 

For More Information
800-242-2728
www.bluenile.com