Hollywood Trender: Donni Charm scarves and designs are beautiful keepsakes

By April MacIntyre May 19, 2011, 3:08 GMT

Donni Charm features beautifully embellished metal charms such as an angel wing that serve as a weight for the scarf, and the design of the wing adorns their apparel line too.

One of the most beautiful wraps currently seen all over Hollywood is made by an American company in Colorado.

Donni Charm features beautifully embellished metal charms such as an angel wing that serve as a weight for the scarf, and the design of the wing adorns their apparel line too.

There's a story behind this angel wing and the name of the company that has found fans like Halle Berry, Vanessa Hudgens, Kim Kardashian, Isla Fisher, Sophia Vergara, Emmanuelle Chriqui, Jennifer Garner and Sarah Jessica Parker to name a few stars.

A young entrepreneur and designer, Alyssa Wasko of Colorado, came up with the Donni Charm concept after suffering a terrible loss. 

Building the company allowed Alyssa an outlet to cope with the devastation of losing her dad, giving Alyssa and her mother a positive healing process.  Wasko says, "When my father’s life was taken as a result of an accident, I was so fortunate to find a creative outlet to help me heal. He remains with me in everything I do, which is why I am so proud to dedicate Donni Charm in his honor."

In college, Alyssa designed some scarves and they did very well at sorority trunk shows. Word of mouth and social media helped Alyssa build a thriving small American business, of made in the USA products.

Sarah Jessica Parker wears Donni Charm

With Father's day coming June 21, it's still a bittersweet holiday for Alyssa who adored her father Donny.  And now she is successfully turning what was an homage to her dad and a creative outlet to channel her grief into a profitable business. "The scarves are wrapped around me like the arms of his hug, and hang close to my heart where he will always remain," says Alyssa.

The scarves are now sold everywhere, and online too, and Alyssa's line of products has expanded from scarves to jewelry and t-shirts. Everything is under one hundred dollars.

http://www.donnicharm.com/