Casio's Baby-G the watch of the season, company talks Japan, business in aftermath

By April MacIntyre Mar 31, 2011, 18:18 GMT

This season, it\'s all about the White Watch as a must-have fashion accessory timepiece, and they deliver the perfect one in the Baby-G, a sharp wristwatch that\'s jammed packed with useful features.

Casio is a Japanese company that has made trendy and fashionable watches for years.

This season, it's all about the White Watch as a must-have fashion accessory timepiece, and they deliver the perfect one in the Baby-G, a sharp wristwatch that's jammed packed with useful features.

The Baby-G rolled out for this spring, as Casio went back to basics with models from their entire Baby-G collections. These retro-tinged watches deliver a simple, white-hued statement for the warm weather months.

The easy-to-program timepiece has fashionable functionality, and we love the bells and whistles it's packed with. Tried out the BLX100-7, from the new BLX100 Collection which sports a glossy white resin band with silver and grey dial.  The piece has a silver LCD screen with crystal cut “gem-like” protectors.  The watch face is a trendy, oversized (42mm) look that's shock resistant, with a tide graph! I really love and use this feature.

More features abound; The EL back-light with afterglow makes reading the watch easy, and a world time from 29 time zones and 48 cities works for the traveling people; a 1/100th second stopwatch plus a countdown timer and mute function is accompanied by multi-functional alarms, with one snooze alarm.

Other than looking like a million bucks, the best part? It's Under $90.

Casio also sent Monsters and Critics their official statement regarding the impact of Tohoku Earthquake on the Casio Group’s Operations

"Casio Computer Co., Ltd. would like to provide brief details on the impact of the Pacific Coast of Tohoku Earthquake on the Casio Group’s operations.

Status Regarding Injury and Damage
• Personal injury
Thankfully, there were no major injuries among the Group’s personnel working throughout the Tohoku region. The company continues to take all necessary steps to confirm the safety of its employees and their families.

• Property damage
(1) Manufacturing activities
The Group is currently working to ascertain the current condition of its facilities while confirming safety as well as the status of materials and infrastructure in efforts to recommence operations. Placing the utmost emphasis on safety, we plan to recommence operations as and when inspections and confirmation have been completed.

Business activities
While there are at this stage no expectations of major damage to buildings and structures, business activities are expected to be affected due to interruptions to essential utilities. The Casio Group will provide every possible support to its customers and the devastated region in their recovery work efforts. At the same time, we will collect information relevant to employees, their families and our operating network while considering the implementation of appropriate measures.

Impact on Performance
The Group is currently evaluating the impact of the earthquake on its performance and business results. Details will be disclosed in a timely manner should we anticipate any major affect to our performance and business results.

http://www.casio.com/

April MacIntyre is Monsters and Critics' smallscreen and people/celebrity editor who loves to visit and celebrate small American businesses when she can. You can contact her on Twitter