Hollywood Trender: PurseN inserts organize and protect fine handbags

By April MacIntyre Mar 25, 2011, 19:41 GMT

Hollywood handbags are filling up with a brilliant usefully designed insert that takes a woman\'s purse and gets it ship-shape, and makes it easy to switch handbags in an instant.

Hollywood handbags are filling up with a usefully designed insert that takes a woman's purse and gets it ship-shape, and makes it easy to switch handbags in an instant.

American businesswoman Hardeep Melamed was tired of her big purses swallowing up her necessary things like cell phones, favorite lipsticks and wallet, so she did something about it. Hardeep created a small American business that features two different sized handbag inserts that make an average purse into a streamlined organized tote.

photo by April MacIntyre ©M&C

This item is seen all over Hollywood, introduced to many celebrities at gifting suites and events. PurseN was first shown to me by a busy professional makeup artist who used them in her stage makeup totes to organize her tools and product for each star she worked on (major stars have their own product and brushes with their artist, not to be mixed in with regular makeup kits). She had one in her purse too for her personal items. I was hooked.

Anyone reading this knows there is nothing worse than having disorganized, chaotic handbags. Just like organizing a closet or drawer, and knowing where everything is, a put-together purse makes your day-to-day routine much more efficient.

photo by April MacIntyre ©M&C

PurseN organizer inserts and accessories are designed to put fashion and function together as the item also prevents leaks and ink ruining the inside of your favorite handbags.

PurseN insert will also help your bag stand up so it’s easier to find everything. They are multi-functional, expandable, and the bonus for fashionistas, it makes the switch out of purses super easy to transfer your gear with an outfit change.

PurseN Signature Inserts are available in two sizes and hot prints and colors including animal prints, Kelley green, Pucci-esque geometric prints and more.

The inserts have adjustable sides with expandable bottom zippers, uniquely designed to fit a variety of sizes. The inside of the insert has 9 compartments with one large zipper pocket and are sized to contain all of the modern day electronics with easy in and out access. PurseN inserts were designed strategically with an open middle space for your wallet, make-up bag, and essentials.

Owner and designer, Hardeep Melhamed, is a busy wife and mother of two, and needs to be prepared for whatever life presents. “I was constantly in disarray when it came time to finding anything in my purse. With this frustration, I created a purse organizer that addressed my needs and then realized that all women were just like me!”

Hardeep saw a need in the market for a fashionable and functional organizer for women’s handbags and PurseN quickly grew from a sketch she shared with her husband Todd to a booming business.

http://www.pursen.net/

Dimensions

Small insert size: 8.5"L x 6"H x 3"W
Fits small to medium handbags
Medium insert size: 10"L x 6"H x 3"W
Fits medium to large handbags