When a CEO or famous celebrity is found to be an alcoholic or addict, their choices are much more narrow than the average person.
Their celebrity and reputation are valuable commodities, often built with investment in public relations, marketing and years of career building.
Not broadcasting their recovery efforts is crucial and their fortunes and their livelihood depends on this.
Enter Cliffside Malibu, a unique luxe residential treatment center that is nestled in the Malibu hillside, and run by a man who walked the talk and survived a 20 year addiction to crack.
Forbes.com interviewed Cliffside founder Richard Taite, the CEO of one of the world’s most successful addiction treatment facilities.
“If you had told me twenty years ago that I would one day get sober,” Taite tells Forbes “marry an amazing woman who consistently inspires me to be a better man, have a child who is the love of my life, and become the founder of one of the leading addiction treatment centers in the world, I would have laughed in your face. Then I would have taken another hit of crack.”
The Forbes article outlines Taite's path to sobriety and his treatment ethos built on the work of Dr. James Prochaska, a visionary in addiction recovery.
For the wealthy patient, the range of stay averages from 30 to 120 days, and costs tens of thousands of dollars. Taite tells Forbes, “My staff are top-notch people, and they are not desensitized to the process, which is what you often find in addiction treatment. They’re here because they love what they do, and never lost that.”
Grateful for his life and current situation, Taite tells Forbes, “The reason I do this every day, and continue to love it every day, is because I’ve got a three year old daughter and wife who is 42 and about to have our second baby. We got it together just in time so we didn’t miss out on that..."
Read more here.