Consumer Health News

Art, commerce and chocolate-y goodness: Nestlé Crunch Girl Scout Candy Bars launch

By April MacIntyre Jun 5, 2012, 20:52 GMT

Art, commerce and chocolate-y goodness: Nestlé Crunch Girl Scout Candy Bars launch

Nestle Crunch is licensing the Girl Scouts brand for a line of limited-edition candy bars, inspired by the flavors of Girl Scout Cookies. In addition, they have separate programs with Girl Scouts of the USA that they will be announcing in the next several weeks.

A historic licensing agreement was struck between Nestlé Crunch and the Girl Scouts.

Nestle Crunch is licensing the Girl Scouts brand for a line of limited-edition candy bars, inspired by the flavors of Girl Scout Cookies. In addition, they have separate programs with Girl Scouts of the USA that they will be announcing in the next several weeks. 

Girl Scouts of the USA’s licensing agreement with Nestlé Crunch grants rights to produce and market Girl Scouts-branded Nestlé Crunch candy bars inspired by the flavors of Girl Scout Cookies. This marks the first time that the Girl Scouts licensed its name and marks for a national candy bar inspired by the flavors of the organization’s famous cookies.

Their license with Nestlé Crunch introduced Nestlé Crunch Girl Scout Candy Bars, inspired by the three most popular flavors of Girl Scout Cookies: Thin Mints™, Caramel & Coconut and Peanut Butter Crème.

The Nestlé Crunch Girl Scout Candy Bars will be available as both single-size bars and fun-size bars in a take-home box and are available for a limited time only.

On May 30, Dylan’s Candy Bar’s flagship store in New York City will receive the first official delivery of the Nestlé Crunch Girl Scout Candy Bars and is the first store to begin selling the bars in the United States.

Beginning June 1 through September, Nestlé Crunch Girl Scout Candy Bars will be available this summer at participating retail stores nationwide for a limited time .

Having officially authenticated the first set of Nestlé Crunch Girl Scout Candy Bars from the first sales production runs at Nestlé, Heritage Auctions has appraised the bars at $500, an amount nearly 200 times greater than the bars’ suggested retail price -- making them the most valuable candy bars currently in existence

An authenticated framed set of the first edition Nestlé Crunch Girl Scout Candy Bars was auctioned online by Heritage Auctions at HA.com and at a special VIP event at Galerie Michael in Beverly Hills on May 31.

The new Nestlé Crunch Girl Scout Candy Bars served as the muse for acclaimed painter Alexandré Renoir, the great-grandson of the legendary artist French Impressionist Pierre-Auguste Renoir.

Alexandré Renoir’s original painting of the Nestlé Crunch Girl Scout Candy Bars was auctioned at a special VIP event at Galerie Michael in Beverly Hills on May 31, with the proceeds benefiting the local Girl Scout council, the Girl Scouts of Greater Los Angeles.

Did you know that Girl Scout Thin Mints™ are THE number one Girl Scout Cookie in the market followed by caramel coconut and peanut butter chocolate varieties?

Nestlé made sure they got it right for both brands.  They wanted to deliver the beloved flavors of Girl Scout Cookies in a crunchy, chocolately combination that also makes it uniquely Nestlé Crunch.

Nestlé uses and supports sustainable palm oil as an ingredient.

The Nestlé Crunch Girl Scout Candy Bar will be available nationally as of June 1st. Dylan’s Candy Bar NYC was the first official place to buy these bars.

Flavor breakdown:
• Thin Mints™ - Dark chocolate cookie wafers and mint chocolate crème, topped with airy crispies and a rich, dark chocolatey coating
• Caramel & Coconut - Cookie wafers layered with coconut caramel crème and chewy caramel topped with toasted coconut and drizzled with caramel stripes
• Peanut Butter Crème - Cookie wafers layered with smooth roasted peanut butter crème, topped with airy crispies and a creamy, chocolatey coating

The Girl Scouts of Greater Los Angeles is a chartered council of the Girl Scouts of the USA, and serves more than 40,000 girls and 24,000 adult members in the diverse communities of Los Angeles County and parts of Kern, San Bernardino and Ventura counties.


 



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