Hollywood Trender: S'well Bottles kick plastic to the curb, change portable water game

By April MacIntyre Mar 13, 2011, 22:02 GMT

S\'well was founded by Sarah Kauss, who conceived the idea for a better water bottle while on a hike. S’well bottles are insulated to keep beverages cold or hot for a very long time. Kauss utilizes a new advancement in insulation which keeps drinks cold or hot much longer than its counterparts.

Some time in the early 1980s, a sea change of thought about drinking water happened, and people started buying it in grocery stores and carting the plastic cases home.

It didn't use to be this way, as many of you reading this probably grew up drinking water out of a tap, or even a handy garden hose while playing outside.

In both the Atlantic and the Pacific oceans, there are massive floating mounds of the world's discarded plastic, caught in the oceanic gyres that swirl in each body of water. 

S'well was founded by Sarah Kauss, who conceived the idea for a better water bottle while on a hike.  S’well bottles are insulated to keep beverages cold or hot for a very long time.  Kauss utilizes a new advancement in insulation which keeps drinks cold or hot much longer than its counterparts. 

Americans spend $15 billion a year on bottled water. Kauss had an idea when hiking, and she has turned it into a robust small American business that has created S’well bottles.  These expertly and stylishly crafted insulated bottles keep cold beverages cold and hot ones hot.

S'well uses the highest quality 17 ounces stainless steel in an elegant and useful design that eliminates plastic clutter.

The energy needed to make those disposable plastic bottles is staggering: It takes 1.5 million barrels of oil each year to manufacture all those plastic bottles and even more for transportation.

Nasty chemicals like Bisphenol A (BPA) are used in the manufacturing of those polycarbonate plastic bottles.  Not only bad for your health Plastic bottles are bad for the environment.

According to S'well, an estimated 50 billion bottles of water are consumed each year in the US and around 200 billion bottles globally. Studies consistently show that most of the water from the USA public water supply is as pure, or more so, than purchased bottled water. That means tap water is fine to drink, just like when you were a kid.  And considering what the ravages are to your overall health from sodas, diet and full sugar, you should drink more of it.

Bonus is that S'well has teamed up with WaterAid  - a non-profit organization that for the past 30 years has been working to deliver water solutions to world’s poorest communities.

The global water crisis has inspired Kauss to link the purchase of this premium water bottle to creating solutions for the global water crisis.  Every bottle sold provides a year supply of water for someone in need, and every five bottles sold provides a lifetime supply. One billion people, one sixth of the world’s population, do not have safe access to potable water. To address this crisis, for every S’well bottle sold, 10% percent of the proceeds are donated to this charity.

What makes this product a must-have and why it's seen all over Hollywood sets and studios is its design and function.  S'well is a fashion accessory with a heart, available in seven pretty colors.

Crews love the durability of S'well, the bottle is virtually unbreakable. The first edition has been engraved with the S'well motto and has space on the bottom to personalize with each customer's name.

World Water Day is March 22nd, so make sure you pitch in and do your part to make the world a little bit more S'well by checking this American small business out.

You can follow them on Twitter

For more information, please visit S'well.

April MacIntyre is Monsters and Critics' smallscreen and people/celebrity editor who loves to visit and celebrate small American businesses when she can. You can contact her on Twitter