The stars will be aligning on the links in stunning Pebble Beach; a jewel piece of California real estate that has such a vast history, the anecdotes could fill a book.
Remember when Bill Murray ended his third round on national television by “dancing” in the right bunker at the 18th hole at Pebble Beach with Kitty Ragsdale of Monterey? Murray, who famously tore up the greens as Carl Spackler the 1980 classic comedy film “Caddyshack,” is one celebrity most connected to this notable event and continuously creates famous moments year after year in Pebble Beach’s tournament history.
It began the year before in 1992 when Murray played Pebble Beach for the first time. The tournament would never be the same. Murray became the “face of the tournament” … the most popular celebrity to play, other than Bing Crosby.
Welcome to the AT&T Pebble Beach National Pro-Am campaign, a place where the top golfers rub shoulders with stars like Billy Murray, Don Cheadle, Jake Owen, Josh Duhamel, Andy Garcia, Chris O’Donnell, Kelly Slater and many others.
But this year is special, as a milestone has been reached: 30 years of sponsoring the #ATTPROAM. To celebrate this occasion, AT&T has hand-picked a fabulous “Foursome” of inspirational amateur golfers invited to participate in a bucket list lifetime opportunity, and who will be sharing their incredible journey at the #ATTPROAM via M&C’s updated posts and on Twitter and Facebook for AT&T.
You will meet a war veteran who sacrificed a limb protecting our country, a young woman breaking racial barriers and enlightening African American women on the joys of golf, a young woman who is driven to become a PGA athlete and a late-in-life golfer who chucked his profession and dedicated his life to perfecting his golf game.
To celebrate 30 years of bringing fans closer to the Pebble Beach Pro-Am, AT&T has assembled these diverse four golf fans to the tournament to cover it from their uber-fan’s perspective. The Foursome is Tim Lang- Military Veteran, Katie Horsford- First Tee Mentor and High School Junior, Dan McLaughlin of The Dan Plan and Tiffany Fitzgerald of Black Girls Golf.
For all of the fans who couldn’t make it out this year, this #ATTPROAM Foursome is sharing a first-hand look of all the unique things that make this tournament one of a kind. They will utilize the AT&T Network and HTC devices to document their journey and share via their social media accounts.
To help raise money for charity Golf pros, Hollywood celebrities and Silicon Valley entrepreneurs come together to raise over $120MM in donations for charity. The Foursome will be able to watch as these celebrities take the course!
All four will be equipped with HTC devices that will enable them to share their participation in a series of exclusive experiences via their personal social media profiles during their week at the #ATTPROAM.
During the week, they will:
• Attend a charitable event for the Veteran’s Transition Center of Monterey County
• Play in the Boys & Girls Club Pro-AM
• Pay a visit to the Golf Academy to experience new technology including:
Video Swing Analysis with Laird Small, Director of the Pebble Beach Golf Academy. In this incredible lifetime opportunity they will be tutored by the best to perfect their game.
Pebble Beach Golf Academy uses the V-1 Digital Coaching System swing analysis featuring state-of-the-art teaching and swing comparison capabilities. The V-1 Digital Coaching System also allows you to view your swing online with complete analysis and instructor comments.
Robotic Swing Trainer with Scot Nei, widely recognized as one of golf’s most innovative instructors will also be part of their experience. Taking swing instruction and implementation to a whole new level, this revolutionary technology lets a student feel and duplicate the perfect swing. A Pebble Beach Golf Academy professional will be able to quickly diagnose their most significant swing flaws, and then calibrate the Golf Robot to allow them to experience what a correct swing should feel like.
Science and Motion PuttLab with Kevin Hanssen, PGA Member and the Lead Instructor at the Pebble Beach Golf Academy will also provide analysis and training system is based on accurate ultrasound measurements, using 28 parameters of the putting stroke.
Last but not least, the fabulous #ATTPROAM “Foursome” will get some Full Swing Instruction with Dan Pasquariello, selected by Golf Magazine as one of its “100 Best Teachers in America” in 2011/2012.
This is the most advanced and effective golf improvement technology and tutelage in the industry and our #ATTPROAM Foursome will be the envy of every golfer out there as they get quality time with these pros to hone their skills.
It won’t be all technique and tutoring, as the #ATTPROAM Foursome will get to watch the Celebrity Challenge from AT&T’s Sky Box, and meet and greet Jordan Spieth. All four will get to watch the tournament from inside the ropes and tee off on the iconic Pebble beach course!
Our Foursome will also get some R&R and edifying backgrounder information as they walk the course with the Pebble Beach Historian and relive these notable moments presented in chronological order:
1987: Jack Lemmon, Clint Eastwood, Peter Jacobsen and Greg Norman (and his caddie Pete Bender) form the “human chain” along the cliffs of the 16th hole at Cypress Point club to help retrieve Lemmon’s errant shot into the ice plant.
1994: At age 46, Johnny Miller became the only player to win the tournament in three different decades (1974, 1987, 1994)
1996: The tournament was canceled due to rain, wind and two holes at Spyglass Hill (11 and 16) being partly under water.
1997: Mark O’Meara became the winning-est professional in tournament history with his fifth victory in a span of 13 years.
1998: Weather washed out Saturday and Sunday, so the field returned on Aug. 17 to finish, the day after the PGA Championship in Seattle. They played all three courses to complete the rotation, with none of the players knowing who won until it was over … Phil Mickelson won.
1999: Call it “Divine Intervention,” or just “Crosby Weather,” but when rain washed out the final round of the tournament, the popular Payne Stewart, who held the 54-hole lead, was declared the winner. Runner-up in 1986 and 1987, and third in 1990, it would be his only win at Pebble Beach.
2000: Final round Tiger Woods holes out wedge shot on No. 15 for eagle, signature shot of Sunday charge to victory.
2001: Trailing by seven strokes through 54 holes, Davis Love III shoots 28 on the front nine at Pebble Beach to start his final round, closing with a record 63 to win.
2002: Pat Perez came to the 18th tee with a one-shot lead, then hit his tee shot into a hedge on the right – just a foot or so out of bounds. He hit his fourth shot into the ocean, made triple-bogey 8 and lost the tournament.
2003: Davis Love III led by only one stroke on Sunday when his tee shot at No. 12 at Pebble Beach sailed over the green – but deflected off the shoe of a photographer and bounced back within 12 feet of the flagstick. He made the birdie putt and went on to win for the second time in three years.
2006: Comedian George Lopez became the first player to “crowd surf” during the tournament, throwing himself into the gallery along the 15th tee at Pebble Beach on Saturday, also creating the first mosh pit in tournament history.
2005: Murray donated $14,000 to the Salinas Library System when he heard it was going to close.
2006: Arron Oberholser, a hometown favorite who blew the lead in 2004 with a final-round 76, this time held his own on Sunday – getting a good bounce off a tree at No. 15 – to win by five.
2011: The Cinderella Story comes true: Bill Murray wins the pro-am.
• Phil v Tiger — paired together, both in the hunt, for the final round. Phil shot 64 and won. Tiger shot 75 for T15.
• Ray Romano made the cut for the first time and finished fifth
• Foundation goes over $100 million mark in funds raised for local charity
• Daniel Chopra makes two holes in one Monday at Pebble (No. 7 and No. 17).
2013: Playing in the tournament for the first time, Ollie Nutt, who served as the CEO from 2000-2012, made a hole in one on the seventh hole at MPCC during the first round.
2014: Clint Eastwood saves Steve John’s life at the Volunteer Party
You can keep up with the foursome of Lang, Fitzgerald, McLaughlin and Horsford via their Twitter handles and by following the #ATTProAm hashtag:
To keep up to date with the journey, follow #ATTPROAM
This post is in partnership with AT&T. All opinions are my own.