indie911 launches online portable media store Hoooka

indie911, a leading online music and media destination for independent artists and fans, has announced the launch of the hoooka – a personalized media store and player that enables both artists and fans to play, share, promote and sell their favorite digital media.

Allowing users to instantly become their own mobile media store, the hoooka showcases playlists that can be posted anywhere online, from blogs and social networking pages to personal websites.

The indie911 database that powers the hoooka showcases recording artists from every genre – jam band, hip hop, rock, country, etc – and is generating content from some of the biggest upcoming independent film and music festivals, such as the Langerado jam band festival, South by Southwest, and the Winter Music Conference.

“The biggest challenge facing any new artist is finding an audience,” said Justin Goldberg, founder and CEO of indie911. “We have created a cool, easy way for independent artists to spread their music and videos directly to a large audience and empower fans to share in the commercial success of marketing and selling their favorite media to family, friends and fans anywhere on the Web.” 

Consumer and artist-friendly features – The hoooka combines the networking aspects of MySpace with the digital sale opportunities of iTunes. It was designed to give consumers and artists an easy tool to share and sell media.

The system allows:

Chat live across multiple social networks. For the first time, users can chat live through the hoooka platform regardless of what network, blog or individual Web site their hoooka is embedded.
Videos. Users customize their hoooka with music videos and feature films from the indie911 database as well as their own user generated videos and offer it for stream or sale.
Customizable. A customized hoooka reflects user personality and artistic tastes. Users create as many hoookas as they want and upload any type of media—be it pictures, videos, music or user-generated content. 
Stronger value for artists, labels and consumers. Rights holders receive 80 percent of the revenue made for any song or video sold through a hoooka, while 10 percent of the revenue goes to the “hoooka owner.” As most competitors offer rights holders’ percentages in the 60 to 70 percent range, the hoooka offers one of the best splits in the industry.

“Media companies need to move away from their walled-gardens toward an open-platform where free commerce is enabled and embraced,” said Ted Cohen, advisor to indie911, current managing director of digital media consultancy TAG Strategic and former SVP, EMI’s Digital Development & Distribution.“The best digital media companies are moving quickly to take advantage of the rapidly growing online audience for music. Embracing new ways to promote artists and tools for artists to directly reach their fan base is the wave of the future.”

Hoookas for everyone – Whether you’re a music fan, artist, label or promoter, the hoooka provides a cool way to discover, promote and highlight your personal favorites or top artists.  

Note the date on this article may be incorrect due to importing it from our old system.

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