Gyllenhaal, Hathaway ready for ‘Love’

Jake Gyllenhaal and Anne Hathaway, who starred in “Brokeback Mountain,” are in negotiations to reunite for “Love and Other Drugs” at Fox 2000/New Regency.

According to The Hollywood Reporter, Ed Zwick is directing the film, which Charles Randolph (“The Interpreter”) adapted from Jamie Reidy’s nonfiction book “Hard Sell: The Evolution of a Viagra Salesman.”

Reidy was a drug rep for Pfizer in the late 1990s and eventually wrote a memoir that exposed the practices of the pharmaceutical industry. Gyllenhaal will play the salesman, who begins a relationship with a woman who has Parkinson’s (Hathaway) while on one of his sales calls.

Zwick and his Bedford Falls partner Marshall Herskovitz are producing along with Scott Stuber. Carla Hacken is overseeing for Fox 2000, Kara Francis for New Regency.

Fox is in the process of obtaining the rights from Universal, which had put the project into turnaround.

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