Estee Lauder has hired actress Gwyneth Paltrow to be one of the new faces for their commercial and print ads.
Being a new mom, Paltrow says the modeling job is perfect. “It allows me to be with my daughter, which is what I want to do until some fantastic movie role comes along and makes me change my mind.”
Paltrow said, “Years ago, endorsing a product was considered something a movie actress shouldn’t do, but now having a contract is almost like a status symbol.”
Paltrow says some of her childhood memories include “watching my mother (actress Blythe Danner) put on makeup when she was working. I don’t tend to wear a lot of makeup in my daily life – just lip gloss, sunscreen and maybe some mascara.”
Paltrow’s first global ad campaign for Pleasures fragrance will begin in the fall.