XBox 360 News
Microsoft announces European Xbox 360 price cuts
By Hector Cortez
Mar 10, 2008, 22:38 GMT

Europeans will be glad to know that Microsoft has slashed the prices for all versions of the Xbox 360.

From Friday, 14th March, Xbox 360, which includes a 20GB hard drive and one wireless controller, will sell for £199.99 – a saving of £50 on the current price.

The Xbox 360 Elite, which come with a 120GB hard drive, will set you back £259.99 – a saving of £40. The Xbox 360 Arcade console, will cost a mere £159.99 – a saving of £40.

“Xbox 360 is now mass market in Europe,” said Chris Lewis, Vice President, Microsoft Interactive Entertainment Business Europe. “We have reached and surpassed several key milestones that form part of our long term strategic plan to achieve critical mass in Europe; and our portfolio now offers the kind of mainstream entertainment experiences that secure wider appeal for Xbox 360. These factors allow us to execute on our strategy to widen the market for Xbox 360, as planned.

“We continue to offer intense, immersive gaming experiences for gamers – but now we’re priced in a way that will allow new consumers to find out for themselves why Xbox 360 is the ultimate in high-definition entertainment.” said Lewis. “History shows that £159.99 is the price point where a console’s audience begins to expand, and with these new ERPs in place we’re ready to bring more consumers into the Xbox 360 world.”