New figures announced today by ChartTrack saw sales of the Xbox 360 in Europe increase by 214% in the last two weeks, outselling Sony’s PlayStation 3 by more than two-to-one in the wake of its recent price reduction which brought the entry-level Xbox 360 down to £129.99.
New figures announced today by ChartTrack saw sales of the Xbox 360 in Europe increase by 214% in the last two weeks, outselling Sony’s PlayStation 3 by more than two-to-one.
Chris Lewis, Vice President, Interactive Entertainment Business EMEA, said: “This data shows that the Xbox 360 trajectory continues upwards, and not just in the UK. We’ve seen uplift in all countries in Europe and are confident that even at this rate of growth we can keep retail satisfied with a steady supply of consoles throughout the Christmas season. Our commitment to continuously improving and innovating new content, our new high-profile marketing campaign and the fact that we’re now the best-value next-gen console on the market with an entry-level ERP of £129.99 combine to make Xbox 360 the right blend of gaming and wider experiences at the right price to offer unparalleled entertainment for everyone. And these figures prove it.”
From last Friday, 19th September, Xbox 360, which includes a 60GB hard drive and one wireless controller, has an ERP of £169.99. The Xbox 360 Elite, which comes with a 120GB hard drive, has an ERP of £229.99. The Xbox 360 Arcade console has an ERP of £129.99.
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