Today Microsoft launches a new Facebook application – myRockBand - to support the ‘Xbox 360 presents Rock Band Live’ campaign. The summer long series of promotional events in the U.K., France and Germany celebrates the launch of Rock Band, exclusively on the Xbox 360. Facebook members create their band choosing the name, their position and, from the friends list, band mates. Their friends can interact with the application and fans can action ‘scream “you rock”’, ‘fling your knickers’, ‘show them rock horns’ and ‘crowd surf.‘ The critics amongst them can ‘boo the band’ or ‘put your fingers in your ears.’ Wannabe band members can also audition to join the band, challenging any band member for their position. This action launches a flash game that sets off a sequence of notes that have to be memorised and replicated by the player. If their score is higher than the original band member they will take over. Every action is reported in the newsfeed of the community’s home page. Xbox 360 Presents Rock Band events will be held in a number of different locations in the UK, France and Germany. Fans will have the opportunity to perform songs from a variety of artists including David Bowie, The Clash, Jet, Garbage and Radiohead. Performances will be filmed with the best being featured on www.Xbox.com/rockband . Winners will be chosen by MTV and celebrity judges Maximo Park and will be treated to a week-long VIP trip to Ibiza. Direct link to application: http://apps.facebook.com/rockbanduk/
Today Microsoft launches a new Facebook application – myRockBand - to support the ‘Xbox 360 presents Rock Band Live’ campaign.
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