Microsoft abandons HD DVD and slashes player price to $49 USD

XBox 360 News

By Stevie Smith Feb 25, 2008, 17:47 GMT

Following hot on the heels of Microsoft Corp.’s recent announcement that it is abandoning production of the standalone HD DVD player that accompanies the Xbox 360 videogames console, rumours surrounding the player’s imminent price drop have now shifted into the realms of reality. Microsoft confirms $49 price point for its standalone HD DVD player. Credit: Microsoft.

Microsoft confirms $49 price point for its standalone HD DVD player. Credit: Microsoft.As the Redmond-based software giant looks to clear remaining units of its HD DVD player, money Web site Bloomberg reports that Microsoft has today confirmed its (now obsolete) HD player will be dropping in price by more than 50 percent.Although online retailers such as Amazon.com are presently selling the Xbox 360 HD DVD player for $120 USD, Taipei-based Microsoft spokeswoman Grace Chou has revealed that: “From tomorrow, we will cut the price to $49,” which fleshes out recent speculation from a GameStop insider claiming as much.The substantial reduction has likely arrived as such a drastic cut to stand out amid similarly broad hardware price reductions presently being applied by Toshiba to its existing range of HD DVD players. Microsoft’s decision to abandon its HD DVD player has come about after core Hollywood studios and leading retailers withdrew their support for Toshiba’s HD DVD high definition platform, placing their allegiance with Sony’s Blu-ray alternative. The resulting lack of backing left Toshiba with little choice but to fold its HD DVD business, which it did on February 19, leaving Sony’s format free to adopt the title of industry standard.

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What Now?Mar 3rd, 2008 - 23:12:16

What about all of us sorry saps that spent money on the HD player? What do we do now?

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NomanDec 17th, 2008 - 02:14:24

Welcome to the world of the Beta and Laser Disc. This is why you keep instant gratification at bay and wait to see what will become the standard. 'More money than mind' sounds about fitting.

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Microsoft abandons HD DVD and slashes player price to $49 USD

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