Nintendo Wii News
Nintendo creativity honoured with yet another Emmy
By Stevie Smith
Jan 9, 2008, 6:48 GMT

Consumers continue to love it, critics continue to love it, and the National Academy of Television Arts & Sciences continues to love it, too.

Moreover, Japanese gaming giant Nintendo has once again been honoured by the Academy, which has awarded the groundbreaking company with a coveted Emmy for its "excellence in engineering creativity."

This year’s Emmy Award comes after Nintendo was similarly honoured in early 2007 for its invention of the ‘plus-shaped’ direction pad, which "radically changed how people interact with their video games."

Nintendo’s latest gong, presented at the Technology & Engineering Emmy Awards on Monday, saw the Wii console recognised for its innovative motion-sensing Wii Remote and Nunchuk control mechanic, which has successfully drawn the interest of "a broad range of non-traditional gamers and veteran players alike."

Similarly, the Nintendo DS was also recognised through the award for its "pioneering touch-screen control scheme and distinctive dual-screen display," both of which contributed to the diminutive clamshell handheld console being the best-selling videogame platform of 2007.

"The pioneering interfaces for Wii and Nintendo DS reflect our long tradition of seeking new ways to enhance the gaming experience for users at every level," said Don James, Nintendo of America's executive vice president of operations. "We're grateful for this award and thank the academy for honoring us a second time."

With consecutive Emmy awards for its invention and creativity in videogame controls, it’s likely that this time next year Nintendo could be scooping yet more Academy recognition following the introduction of its Wii Balance Board (for use with Wii Fit) and also its wireless Wii Wheel for racing titles such as Mario Kart.