By Hector Cortez Aug 5, 2009, 13:03 GMT
Sony Computer Entertainment America (SCEA) have announced the availability of the new limited edition Hannah Montana PSP Entertainment Pack. The Pack includes the new “Lilac” PSP-3000 system, Disney Interactive’s "Hannah Montana: Rock Out The Show" video game, three Hannah Montana episodes on UMD, a 2GB Memory Stick PRO Duo, and vinyl stickers to customize the PSP -- all for $199.99.
Sony Computer Entertainment America have announced the availability of the new limited edition Hannah Montana PSP Entertainment Pack.
“The gaming world has traditionally been a male domain, but today we’re seeing more and more female gamers, particularly on portable devices,” says John Koller, SCEA’s Director of Hardware Marketing. “While SCEA has a broad range of PSP owners from under 12 to over 45 years old, we saw a tremendous opportunity for us to connect with the female and ‘tween’ demographic and create a PSP system that girls will love. The new Limited Edition Hannah Montana PSP Entertainment Pack plays a central role in SCEA’s larger ‘Girlz Play Too’ initiative and we’re committed to bringing a steady stream of female-friendly content to consumers.”
As part of SCEA’s “Girlz Play Too” marketing initiative, a highly targeted television, print and digital campaign focused on female gaming will appear throughout the fall. In addition, SCEA has launched www.girlzplaytoo.com where girls can discover and explore all of the multimedia features available on the PSP.
Your Talkback on this Story