PC Games News

Katy Perry teams up with EA for exclusive 'Sims' content

By Hector Cortez Jan 27, 2012, 3:59 GMT

EA today announced a partnership between Katy Perry and The Sims.

Electronic Arts today announced the beginning of a partnership between Katy Perry and The Sims. In collaboration with Perry, EA's The Sims Studio plans to develop multiple games within The Sims franchise featuring special Katy Perry themed in-game content and virtual goods. The relationship kicks off with a special Collector's Edition for The Sims 3 Showtime, launching in March 2012.

Katy Perry will work closely with The Sims Studio to create accessories, clothing, hairstyles, furniture and props in The Sims games. Katy Perry will also be featured throughout The Sims television advertising campaigns, online communications and retail marketing around the world.

Available for pre-order today, The Sims 3 Showtime Katy Perry Collector's Edition includes The Sims 3 Showtime Expansion pack, plus downloadable content including an Ultimate Stage bonus venue, an exclusive poster, and Katy Perry themed fashions, a guitar, a hairstyle and various Katy Perry themed stage props.

Katy Perry became the first artist in history to spend 52 consecutive weeks in the top 10 of the Billboard Hot 100. Perry’s Teenage Dream produced five #1 hits, an accomplishment equal only to Michael Jackson’s Bad album and making her the only female artist in history to achieve this feat.