PC Games News

Virgin announces digital game delivery service

By Derek Boiko-Weyrauch Feb 12, 2007, 23:16 GMT

Virgin announces digital game delivery service

Like iTunes, \'A World of My Own\' will be a digital distribution system. Unlike iTunes, it will gradually morph into a virtual world.

Citing the high distribution costs and piracy associated with the PC game industry, Virgin Games and Game Domain International (GDI) today announced plans to unveil an iTunes-like platform for the streaming distribution of PC games.

"This is a really exciting development for us, as it gives us the opportunity to do for PC Games what iTunes has done for music," said Sir Richard Branson, Chairman of Virgin. "The GDI technology will revolutionise how the mass market will play games, and will give them more choice for less money."

The platform, called 'A World of My Own' (AWOMO), is expected to launch in the latter part of 2007 and is currently in the initial testing stage. Already showing interest in the technology are publishers such as EA, Ubisoft, and Deep Silver, though no official deals have been reached as of this point.

AWOMO will face stiff competition in the cluttered digital distribution market from established services such as Steam and Direct2Drive, but hopes to set itself apart with rapid download speeds,  greater security, an easier interface, and prizes such as a trip to the moon (no we are not making this up).

But in the face of this uphill battle, Chris Gorman, GDI's director, was optimistic. "The highly alluring combination of being able to download a game in minutes instead of the existing standard few hours and the promoted mega cash prize gaming tournaments will create a Mecca of opportunities for sponsors and promoters to target the vast gaming community," he stated via press release.

Once the first phase is completed and AWOMO has established a foothold in the digital game distribution market, it will then begin its second phase - involving its transformation into an actual Second Life-esque virtual world.

More information on AWOMO can be found at GDI's website.



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