Electronic Arts and Dr Pepper today announced a partnership that brings original content to Dr Pepper consumers via EA’s portfolio of games. Gamers will get exclusive premium content on select EA titles throughout 2010 with codes found on more than 500 million Dr Pepper products.
Electronic Arts and Dr Pepper today announced a partnership that brings original content to Dr Pepper consumers via EA’s portfolio of games.
The Sims 3 is the first title to participate in this campaign beginning early next year and will allow gamers to experience a variety of original content. For example, codes from specially marked Dr Pepper packages will unlock exclusive premium downloadable content that may include one-of-a-kind beach party items or all the elements of a tailgating party.
“The Sims team is particularly excited about this offering because the Dr Pepper team shares our passion for introducing its brand to our player community in ways that will add to the players’ experience,” said Steve Seabolt, Vice President of Global Brand Development for The Sims. “This will include exclusive downloadable content available via our TheSims3.com community site. We have huge confidence that this ‘opt-in value add’ will have our players thinking very kindly of the Dr Pepper brand.”
Your Talkback on this Story