By Hector Cortez Aug 21, 2008, 20:03 GMT
The NPD Group, GfK Chart-Track and Enterbrain today announced the release of Top Global Markets Report, the first report to integrate point-of-sale (POS) data for video game software sales in the world’s largest games markets.
The NPD Group, GfK Chart-Track and Enterbrain today announced the release of Top Global Markets Report which tracks worldwide video game sales.
The leading games information sources in the U.S, U.K. and Japan – the largest games markets in the world – have joined forces to provide the gaming industry with a single source for sales data providing detailed insight into what’s happening in these important markets.
“The video games business has become increasingly global, with the majority of the publishers releasing games in multiple markets,” said Anita Frazier, industry analyst, The NPD Group. “The U.S, as the world’s largest market will be able to view and compare sales for the first time outside of their own market.”
The report allows users to track titles, unit sales and share, as well as dollar sales and revenue share in order to quickly respond to shifts in the marketplace. It gives users the ability to know the market and competitors across countries in order to analyze and respond to global gaming market trends.
"We are excited to be working more closely with NPD and Enterbrain,” said John Pinder, Managing Director, GfK Chart-Track Limited. “This partnership represents a great opportunity to benefit not only our clients but the industry as a whole by providing a comprehensive, industry-supported view of sales across the three largest video game markets,
“We are very grateful to start such a valuable service and alliance with NPD and GfK Chart-Track Limited,” said Hirokazu Hamamura, President, Enterbrain, Inc. “This service gives us the ability to better help game publishers and developers by providing them with a more global view of market performance.”
Year-to-Date Top 5 Video Game Titles*
Rank - Title - Total Sold1 GRAND THEFT AUTO IV 6,293,000 2 SUPER SMASH BROS: BRAWL 5,433,000 3 MARIO KART WII 4,697,000 4 WII FIT 3,604,000 5 GUITAR HERO III: LEGENDS OF ROCK 3,475,000
*Jan.-July 2008, unit sales figures rounded.
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