Report: Video game consoles in 41 per cent of US homes

San Francisco - Video game consoles are now in 41 per cent of US homes according to a study released Monday by Nielsen. The report, called The State of the Console, said that console penetration had increased 18.5 per cent since the last survey in December 2004. The study found that some 46 million households had consoles in them in the last quarter of 2006. It estimated that at any moment during the day, 1.6 million people were playing video games and that console owners spend an average of 2 hours and 15 minutes per day gaming. The presence of video game consoles was found to be especially high in houses containing the target demographic: Two-thirds of men aged 18 to 34 had home access to game consoles. © 2007 dpa - Deutsche Presse-Agentur

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Report: Video game consoles in 41 per cent of US homes

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