Emma Watson takes over for Keira Knightley as Chanel model

Actress Emma Watson will replace actress Keira Knightley as the face of French fashion house Chanel, signing a $6 million contract.

Knightley was the face of fragrance Coco Chanel since 2006, but the actress’s contract has expired.

Now the Daily Mail reports that Chanel brass have secured 18-year-old Watson to take Knightley’s place.

The Mail on Sunday reports via their source: “Emma has been slowly integrated into the Chanel brand. They have been dressing her for film premieres and parties over recent months to see if she is the right fit.”

“Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up.”

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