E3 2008: Sony launches PlayStation video service

Sony today launches the company’s new video delivery service on the PLAYSTATION Store for PLAYSTATION 3 and PSP in the United States. Consumers will have the ability to download full-length movies, television shows, and original programming. The network features nearly 300 full length movies and more than 1,200 TV episodes, many available in both standard-definition (SD) and high-definition (HD).

Sony will initially make available to consumers content for video rental and electronic sell-through from movie studios including: 20th Century Fox, Lionsgate Entertainment, MGM Studios, Paramount Pictures, Sony Pictures Entertainment, Warner Bros. Entertainment as well as titles for rent from The Walt Disney Studios and a wide-ranging menu of popular titles from a variety of television partners.

The video delivery service will have full integration in the PLAYSTATION Network, utilizing the same login, wallet management, and user interface of the newly revamped PLAYSTATION Store. Video will be categorized, for example, by top rating, alphabetical order, television shows, and movies and content is also fully searchable, for example, by title, producer, studio and cast. In addition, PS3’s progressive downloading means users can view content shortly after the downloading process begins. Background downloading is also a feature of PS3, allowing users to access other platform features such as gaming and other XMB (XrossMediaBar) content while a video is downloading to their consoles.

Consumers who rent a movie from the video delivery service have 14 days to watch the content. Once content playback is started, consumers have a full 24 hours to enjoy their rental. Pricing for rental movies at launch ranges from $2.99 to $5.99, and pricing for purchased movies ranges from $9.99 to $14.99. Sony has also adopted Marlin Digital Rights Management technology, an open industry standard for protecting and managing digital content, to provide consumers with flexible access to their content while ensuring digital rights are protected. Usage rules of the video download service will allow content for purchase to be shared on multiple activated devices including PS3 and PSP systems per PLAYSTATION Network account, depending on the type of content purchased by the user.

One of the biggest value propositions of PLAYSTATION Network’s video delivery service is the ability to transfer digital content onto the PSP from the PS3. For the initial electronic sell-through or rental price, consumers can also transfer content onto multiple devices.

Note the date on this article may be incorrect due to importing it from our old system.