DVD News

Warner Bros. Digital launches “Pink Ribbon” Movies-On-Demand

By Patrick Luce Oct 8, 2010, 17:52 GMT

Warner Bros. Digital Distribution has joined the fight against breast cancer with the launch of a “Pink Ribbon” Movies-On-Demand charity campaign with major cable and satellite operators that include Comcast, Time Warner Cable, Cox, Cablevision, Charter, AT&T, Verizon FiOS , DIRECTV and DISH.

The “Pink Ribbon” campaign includes a selection of 16 films celebrating the power of women that are available for rent through a special “Pink Ribbon” channel via Movies-On-Demand. 

The films include the romantic drama The Notebook starring Rachel McAdams and Ryan Gosling, and the adorable date film Must Love Dogs starring John Cusack and Diane Lane. 

Each time a film in the “Pink Ribbon” channel is rented during the month of October, a donation is made to Susan G. Komen for the Cure® with a goal of donating $20,000 or more.

In a press release, President of Warner Bros. Digital Distribution Thomas Gewecke stated: “Warner Bros. is proud to partner with Susan G. Komen for the Cure®. We applaud the tremendous impact of this global grassroots network over the past 30 years, as well as their tireless efforts to save lives, empower people, ensure quality care for all and energize science to find the cures.”

There are 16 timeless films included in the special “Pink Ribbon” Video-On-Demand program ranging from comedies to romantic dramas. They include City of Angels, Divine Secrets of the Ya-Ya Sisterhood, Fool's Gold, In Love and War, In the Land of Women, Miss Congeniality 2: Armed and Dangerous, Music and Lyrics, Must Love Dogs, No Reservations, P.S. I Love You, Rumor Has It, Side Effects, The Bodyguard, The Notebook, Why Do Fools Fall in Love?, and You've Got Mail.

During the month of October, each time a film in the PINK RIBBON channel is rented a $0.15 donation will be made to Susan G. Komen for the Cure® with a minimum contribution of $8,850.

About Susan G. Komen for the Cure: Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement.

Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures.

Thanks to events like the Komen Race for the Cure®, we have invested more than $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.