DVD News

Passion sells 2.5 million in first 12 hours!

By John Lewis Sep 1, 2004, 22:21 GMT

Mel Gibson's The Passion of the Christ sold nearly 2.5 million DVD and VHS combined to consumers during its first 12 hours on retail shelves on Tuesday, according to distributor 20th Century Fox Home Entertainment. Fox executives who follow retail trends surrounding the biblical title said that most consumers are buying multiple copies, with the average being 1.8 copies. The initial 12-hour sales figure puts "The Passion" on track to possibly meet the sales records for the home video industry records held by the likes of DreamWorks animated tale Shrek and the Disney/Pixar animated feature Finding Nemo, both of which topped 6 million DVD units during their first three days on release. Stay tuned for the entire first day sales when we get them!