By Patrick Luce Jul 17, 2006, 18:36 GMT
In cooperation with Sony Pictures Home Entertainment, Sony Electronics announces the 1GB and 2GB Memory Stick Duo Entertainment Packs which are bundled with an installer DVD.
After loading the installer DVD into their personal computer, consumers can use the complimentary unlock code in the package to select, unlock and transfer one of four Sony movies optimized for PSP playback from the DVD to the Memory Stick media. Consumers can choose from four hit Sony movies: “Hitch,” “S.W.A.T,” “The Grudge” or “XXX: State of the Union”. “Our new Memory Stick Entertainment Pack bundles fun with function,” said Mike Kahn, senior manager for Memory Stick Media at Sony Electronics. “This collaboration with Sony Pictures provides consumers with a quick, simple way to get a full-length movie onto their Memory Stick at no extra charge.”
While the Memory Stick Duo cards included in the Entertainment Pack can be used with any Memory Stick enabled device, such as Cybershot cameras, HandyCam camcorders and Sony Ericsson mobile phones, a movie transferred from the Entertainment Packs’ bundled DVD is viewable exclusively on the PSP.
“We had great success on the big screen with each of the movies offered in the Memory Stick Entertainment Pack,” said Mike Arrieta, senior vice president, digital distribution and mobile entertainment, Sony Pictures Home Entertainment. “We expect consumers to have renewed enjoyment from these movies on the go as we make them available on Memory Sticks for the PSP.”
The MSX-M1GSTEP and MEX-M2GSEP, 1GB and 2GB Memory Stick Entertainment Packs will be available in August for about $60 and $100, respectively.
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