Cole, Kyle Massey, NFL Teams With Listen Carefully To Educate On Hearing Loss

Listen Carefully:  Football isn’t just about hard core, behemoths trading hits and barbs in crowded arenas full of cheering fans.  And, it shouldn’t be about headlines about abuse, it shouldn’t be about DUIs or prison terms for star players… it shouldn’t be about seeing Roger Goddell spin himself out of his PR nightmare.

Seattle Seahawks v Carolina Panthers

Football should be about playing a game and manning up to being a hero, because, face it guys, you are in the spotlight now.  So use your fame for good.

There are many players who give back, including Super Bowl Champ and Seattle Seahawks fullback, Derrick Coleman who has signed on for the Listen Carefully campaign to educate youths on hearing loss.  If you hadn’t heard, Coleman is the first deaf offensive player in the NFL.  He has made it his mission to show that deaf people can do anything, including bring home a Super Bowl ring.

Coleman is getting the word out that Listen Carefully, a Starkey Hearing Foundation Program, has teamed up with Grammy Nominated Aloe Blacc in an effort to raise awareness toward noise-induced hearing loss in teens:

It’s all about super loud noises…  Football games, concerts, portable listening devices, lawn mowers and even hairdryers can damage kids’ hearing in as little as 10 seconds. “At the core of creating a revolution in hearing health is the conscientiousness that teenagers must develop regarding their own ears,” said Dr. Vanessa Rothholtz, a Board Certified Otolaryngologist in Los Angeles, California. “This begins with education and influences in their environment, such as the music industry, their parents and their friends.  However, it is ultimately the young adult’s responsibility to actively participate in the protection of their hearing,” she continued.

The Listen Carefully national video contest challenges middle school and high school students (ages 13-18) to create public service announcements about the importance of hearing protection.  Blacc will perform a free concert for a student/school who submits the winning PSA on the subject of preventing youth hearing loss.

Along with Derrick Coleman, many of today’s young hot stars are lending their talents to this campaign including the Cole and Kyle Massey:


The Listen Carefully contest is accepting 30-second video submissions between November 24 and December 31, 2014from teens ages 13-18 who are enrolled an accredited U.S. middle school or high school.  Video should be submitted to Listen Carefully’s official contest page  ( ).

Qualifying entries will be made public for general voting from January 13-31, 2015.

The top three finalists will be notified on February 1, 2015 and the grand prize winner will win a private concert from Aloe Blacc at his or her school. Second and third place winners will each receive a GoPro© camera and a trip to attend the concert with a parent or legal guardian.