Can’t Get To Hawaii? The Volcanic Water Comes To You
Drink This Not That: Waiakea Hawaiian Volcanic Water is heading stateside. This is not bottled in some soft drink plant but comes from the source in Mauna Loa.
The blue bottle is squared and sits there, beckoning, and damn it if the water inside doesn’t taste amazing. There’s a big push by some consumer groups saying bottled water is a total rip-off, but trust me, not all bottled water is the same and if you have to buy bottled, be smart about it. Waiakea water tastes crisper and what in my mind a sip from a melting snow cap somewhere pristine and clean would taste like.
What this is is an award-winning and naturally alkaline water that percolates through the Mauna Loa volcano. Originating as both snowmelt and rain on the Big Island’s Mauna Loa volcano, Waiakea Hawaiian Volcanic Water is filtered through thousands of feet of porous volcanic rock, producing one of the most delicious alkaline and electrolyte-rich natural waters in the world, and in accordance with the Hawaiian practice and notion of “mālama i ka ‘āina”, Waiakea is proud to be certified CarbonNeutral® for its variety of eco-initiatives.
Waiakea has just announced their sustainable and ethical premium Hawaiian Volcanic Water will now be available in Whole Foods’ Southern Pacific and Northern California regions this month, as well as all Mid Atlantic Wawa Inc. stores this spring.
The Whole Foods launch solidifies the explosive growth Waiakea has continued to exhibit in the natural channel the last two years, while Wawa Inc. represents the volcanic water’s first venture into convenience.
“Whole Foods and Wawa represent two of the best partnerships we could ask for. Each is known to have the most loyal customer base in its perspective channel, and emulate the same core values of our own brand and its triple bottom line model. We look forward to developing a long and meaningful relationship with each of them,” said Garrett McAllister, director of sales.
Though already available at hundreds of retailers throughout the country, adding Whole Foods Market and Wawa Inc. to the company’s impressive list of retail partners marks a giant step forward for a company that launched only two years prior.
“By expanding our reach via new relationships with Wawa and Whole Foods, we are also expanding our social impact globally,” explains Ryan Emmons, founder and CEO of Waiakea Hawaiian Volcanic Water. “Every shopper who chooses Waiakea will be changing the lives of those in need by giving them access to clean water, while helping our movement to create positive industry change.”
For every bottle of Waiakea Hawaiian Volcanic Water purchased, the company donates 650 liters of clean water to disadvantaged communities in Africa via PumpAid. Waiakea is also the first domestic premium bottled water to be certified CarbonNeutral® for its variety of unparalleled eco-initiatives.