Cannes jury to experience ‘Pleasure Factory’

The Ekachai Uekrongtham directed Singaporean film ‘Pleasure Factory’ has been chosen as part of the Official Selection at this year’s Cannes Film Festival. The movie will be competing in the Un Certain Regard category along with 15 other movies.

Movie is co-produced by InnoForm Media and Spicy Apple Films.

The Cannes Film Festival is the biggest and most prestigious film festival in the world, and this year marks the 60th Anniversary of the festival.

This year, there were 1,615 films screened by the selection committee for considertion for the festival. The star studded event runs from May 16 to 27 in Cannes, on the French Riviera.

Director Ekachai Uekrongtham says, “We never dreamt the film would make it anywhere, let alone Cannes. I guess the best kind of pleasure comes when you least expect it.”
InnoForm Media’s General Manager Lim Teck says, “We are very excited that ‘Pleasure Factory’ is in the running at the Cannes Film Festival. Ekachai has delivered a great film and we at InnoForm are very proud to be involved in this project. This is an important achievement for Singapore-made films and we hope this will be the start of many good things for this movie and the Singapore movie industry as a whole.”

Inspired by true stories and real-life characters, ‘Pleasure Factory’ tells an intimate, intriguing and seductive tale involving pleasure seekers and pleasure providers in Geylang, Singapore’s very own red light district.

About Spicy Apple Films

Singapore-based Spicy Apple Films was set up by award-winning film director and producer Ekachai Uekrongtham who has helmed the creative and development unit of GMM Pictures, the film studio of Thailand’s largest entertainment conglomerate GMM Grammy.
Spicy Apple Films aims to produce feature films that tell compelling and meaningful Asian stories that have universal resonance. It believes in the power of the film medium in transcending culture, time and prejudices to inspire and illuminate humanity.

About InnoForm Media

Founded in 2001 and headquartered in Singapore with regional offices in Malaysia, Taiwan and Hong Kong, InnoForm Media’s integrated business activities include the development and licensing of children’s edutainment products, sourcing of music/film, publishing, distribution and studio recording services.

InnoForm Media has evolved over the last three years as one of the industry’s fastest growing VCD/DVD/CD distribution companies. The mission of InnoForm Media is to stimulate the imagination, promote creativity and innovation through its licensed products, in-housed productions and publishing for children and families. The company has acquired, developed and produced over 100 educational and entertainment titles and is continuously refreshing its programming slate with new properties.

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