Brian Who? Lester Holt’s Impressive Ratings For NBC Nightly News


As the sun sets on Brian Williams’ NBC reign as lead newsman, the sun rises post-Williams’ suspension for veteran journalist Lester Holt, as The Wrap reports this AM that NBC’s “Nightly News” has more than 8.5 million viewers for biggest viewers lead in six weeks

Holt is a San Francisco native and respectable reporter, who began his career working for a Sacramento radio station while majoring in government at California State University, though he eventually dropped out of college to pursue his radio career full time. Holt got his first shot at the anchor desk in 2000, after an Air France Concorde crashed after take-off near Paris.

His TV career began in 1981, working as a reporter for the CBS affiliate in New York City.  Holt then joined MSNBC in 2000, and became a substitute anchor for NBC Nightly News and Today in 2005. When anchor David Bloom died, Holt became a full-time co-anchor of Weekend Today and later succeeded John Seigenthaler on NBC Nightly News.

Now The Wrap reports that Holt grew its lead in total viewers for the week of March 16th over ABC’s “World News Tonight” to its largest margin of victory in six weeks.

Nightly attracted 8,518,000 viewers vs. 7,957,000 viewers for ABC’s “World News Tonight” with David Muir— a 561,000 viewer advantage.

Muir’s broadcast just topped the NBC Nightly in the 25-54 demo by 6,000 viewers, 1,941,000 vs. 1,935,000 according to The Wrap.