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Win a copy of Julie MacIntosh’s Dethroning the King

By Patrick Luce Oct 29, 2010, 19:30 GMT

Win a copy of Julie MacIntosh’s Dethroning the King

The amazing true story behind the siege of America\'s favorite beer company How did InBev, a Belgian company controlled by Brazilians, take over one of America\'s most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. ...more

Julie MacIntosh’s Dethroning the King has arrived and M&C’s giving away three copies!

How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.

In Dethroning the King, the award-winning financial journalist who led coverage of the takeover for the Financial Times details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression.

Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance.

From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.
I have limited copies of the book available for review and giveaway. If you are interested in receiving a copy, please respond with your address and I will do my best to fulfill your request.

To enter, contestants need to provide a name and e-mail address. Upon notification of winning, contestants will have five days to reply with the name and address of where their prize should be sent.

Sorry, but this competition is open to residents of the USA only.

CLICK HERE to enter to win a copy of Julie MacIntosh’s Dethroning the King!



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