That is the title of the latest by Tom Gjelten.
According to the AP, “With thorough reporting and an eye for rich, often quirky detail, veteran National Public Radio correspondent Tom Gjelten traces the story of the Bacardi family, whose product helped shape Cuba's soul until Fidel Castro nationalized its company's facilities in 1960.”
Publishers Weekly states:
“Bacardi's image as Cuban-nationalism-in-a-bottle becomes farcical when the company, now a multinational behemoth, fights an absurd court battle with Cuba's state rum company over the Havana Club trademark. But Gjelten's account of a liberal, progressive Cuban business clan complicates and enriches the conventional picture of a society torn between right and left dictatorships.”
The AP has a somewhat lengthy article that details a bit of what the history is all about.
One of the points the AP makes is: “The case is complicated but, as Gjelten notes, its underlying issues are simple: ‘When could Cuban rum be sold in the United States, by what company and under what label?’”
Click here to read more. Viking is the publisher.
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