By M&C News Mar 18, 2008, 1:57 GMT
It is an easy question to wonder, and a growing concern, but in Melody Petersen’s new book titled Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs, she addresses what the NYT says, “Ms. Petersen compiles this data in anecdotal style, even though they would have hit harder in more crystallized, succinct form. But although she rambles and repeats herself at times, this material remains tough, cogent and disturbing enough to have a serious impact. So do her recommendations at the end of this chilling investigation.”
Publishers Weekly has said, “Drug companies have institutionalized deception, said a former pharmaceutical executive at a 1990 Senate hearing. And former New York Times reporter Petersen details these deceptions with information that will be startling even to those who closely follow the news on big pharma,” yet also noting that “she ends with tough, sound suggestions for reforms to make the pharmaceutical industry honest and to protect consumers.”
No doubt a book that will stir up opinions, The NYT has a lengthy article that not only reviews the book but discusses in further detail the work and research that went into it.
Farrar, Straus and Giroux is the publisher.
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