Great branding move by NBC, who snagged entrepreneur and former immigrant-turned-citizen AND former California Governor Arnold Schwarzenegger for its show “The Celebrity Apprentice”.
Arnold replaces Donald Trump, which will return for the 2016-17 season, the network said.
As governor for two terms, Austrian born Schwarzenegger managed “more than 300,000 state employees and a state budget in the hundreds of billions,” the NBC press release said. “He has successfully invested in both real estate and sports franchises, and is known to millions globally for his starring role in the Terminator film franchise. His films, over a six-decade career, have grossed billions of dollars in worldwide box office.”
Donald Trump is currently leading the GOP pack for the run for the White House, and is busy gearing up for the Ronald Reagan Library/ CNN event where he goes up against his fellow GOP rivals in a bid to grab the nomination.
“You’re Fired!” was his signature command to eliminate the NBC contestants.
Wow. I’m blown away and honored by all your tweets. I can’t wait to bring my experience to the board room & raise millions for charity.
— Arnold (@Schwarzenegger) September 14, 2015