Vans Custom Culture, a nationwide art contest for schools announced

A very cool opportunity awaits willing and able high schools across the country.

Leading fashion athletic shoemaker Vans is sounding the call for hundreds of high schools across the country to take part in the 4th edition of Vans Custom Culture, a nationwide art contest. 

Schools can now register for the chance to compete for a $50,000 award to their art program and the opportunity to travel to New York City to exhibit their Vans shoes at the final art showcase.

Vans Custom Culture inspires creativity among students through art and design, aiming to shed light on diminishing school art budgets. Vans Custom Culture has awarded more than $175,000 to support high school art programs.

In 2013, Vans will donate $50,000 to the winning school and launch a new partnership with Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts and arts education.

Additionally, returning national retail partner Journeys will award a $10,000 ‘Local Attitude’ award presented to the school that creates the most compelling ‘Local Flavor’ design.

Vans Custom Culture is also pleased to announce that actress Emma Roberts will serve as the face of the program as the Vans Custom Culture Celebrity Ambassador.

“As a huge Vans fan I am so excited to work with Vans Custom Culture on this great initiative,” said Roberts. “Not only does it help to inspire high school students across the U.S. to embrace their creativity, but it also raises awareness for the importance of art in high schools all over the country.”

Celebs influencers  designing a pair of Vans include: Conan O’Brien, Lily Rabe, Josie Maran, Lauren Conrad, Whitney Port, Jamie chung and many others.

From January 2 through February 11, 2013, U.S. based high school art programs can register for the 2013 competition on the Vans Custom Culture website.

For more details, visit