Beauty Best Bets: The well stocked medicine cabinet for the over 40 crowd

Aging well is an art. More importantly, it’s a constant war against time, genetics and exposure to the elements. The competitive job market or just garden variety vanity keeps us on our toes to look our best at any age.

But things start to go a bit sideways then south once 40 is reached. How to look luminous and youthful is an educated accomplishment, by knowing your skin and just what to use. These new products below were tested for many months and prove to be some of the finest skincare, personal products and health supplement options to consider.

Along with diet (preferably a vegetable based one), exercise, proper sleep and stress management techniques like meditation, yoga and keeping a strong network of family and friends close, the little details for looking 10 years younger than your chronological age can be helped by trying some of these exceptional products, all are paraben and cruelty free and most all are made in the USA (exceptions are noted).


ScarAway Intensive Stretch Mark Therapy 3.3 ounces


Designed to obliterate and prevent stretch marks, new ScarAway Intensive Stretch Mark Therapy features a  unique complex of active ingredients proven to deliver hydration while boosting the skin’s elasticity and  resilience.  This is the perfect décolleté cream for that unforgiving skin between the breasts that lines.
“Skin is a resilient organ, but not infinitely so,” says Jessica Rowen, founder of Mitchell-Vance Laboratories, the maker of ScarAway.  

“Skin that is well hydrated and nourished with the right ingredients is far better equipped to withstand the kind of stretching that occurs in pregnancy or due to other factors.” ScarAway Intensive Stretch Mark Therapy is a powerful blend of active peptides, vitamins and organic marrubium extract.  It protects and strengthens stretched skin structure to help prevent stretch marks from occurring, as well as reduces the appearance of existing stretch marks.  The cream doubles as a luxurious, soothing, moisturizing treatment for skin.   It can be used by anyone who wants firmer, smoother, and more elastic  skin.  You see its magic in about 4 weeks.



They make this miracle worker in a tube now! No petroleum or gross stuff, this alternative to Vaseline is addictive and can be used by the whole family. An MVP in the medicine cabinet. Inexpensive. Fabulous. Waxelene is made of Organic Soy Oil, Beeswax, Organic Rosemary Oil, and Natural Vitamin E (from  soybeans). That’s it, no petroleum or artificial ingredients. And it comes in a 2 oz size glass jar too.

Apothecary Prime SkinFare  25 ML/ 0.8 OZ
Heal Soothe Clarify Push Up Stick


Another MVP and all around miracle product. Apothecary Prime is certified organic chamomile, sage and thyme combine to heal, soothe and clarify any surface of your skin. You can soothe bug bites, heal chapped lips, use as a makeup primer, spot treat acne and blemishes, and even remove eye makeup. Hiking or road tripping? Bring with for easy skincare solutions. We take it everywhere on outdoor activities too. Minimal  biodegradable packaging. Certified organic Coconut oil, Palm fruit oil base with Beeswax, Castor oil, Sage, Chamomile and Thyme.

Lierac Body Slim  (Made in France) 2.7 ounces


The French are the most cellulite obsessed people on planet Earth.  They have spent years developing the potions that tighten skin and reduce the hail damage many women get after puberty. Did you know 85% of women over the age of 30 have cellulite? Even Dr. Oz says you can’t get rid of cellulite, but you can improve the texture and appearance. Lierac Body-Slim Multi-Action Concentrate’s botanicals help reduce the appearance and really smoothes out the skin on thighs. Use morning and night, and of course combine with exercise and sensible eating. You’ll love your gams in no time.

Arnicare Gel by Boiron.


So you had a little lunchtime Botox or filler, but you left with a bruise. A nip here, a tuck there, an injectable there, soothe these less invasive procedures with homeopathic Arnicare Gel by Boiron, world leader in homeopathic medicines, works with your body to help prevent tell-tale signs like bruising or swelling that often happen after cosmetic procedures. 

Arnicare doesn’t mask the underlying problem, but works with the body to relieve pain naturally.  Arnicare is made from Arnica Montana, Latin for Mountain daisy, and is unscented, non-greasy and absorbed immediately. Arnicare doesn’t interact with any other drugs, and is the perfect topical de-bruiser and skin calmer to have in the cabinet.

Good Clean Love organic personal lubricants 4 ounces


We all have sex, right? Sometimes you may need a little help in the lubrication department, and Good Clean Love is the best organic 100% vegan, paraben, glycerin and petrochemical free lubricant around. Reduces vaginal dryness, increases vaginal wetness naturally.  Important to note that this is safe for latex, toys, and can be used throughout pregnancy. 100% Edible and Cruelty-free!  Comes in plain and in natural scented formulations.

Luster NOW!  Sold in 3 – 1.5 oz tubes


2011 Allure Beauty Expert Award winner for a good reason: Instant Whitening Toothpaste and Distinctly White  Dual Action Whitening System. This dentifrice polish delivers a white smile for your hot date in minutes with 
Luster NOW! Dentist-developed and perfect for everyday use, Luster NOW is infused with Bluverite™ technology, which delivers a special optical effect that instantly makes teeth appear whiter with just one brushing.  In addition to the instant whitening effect, the toothpaste uses Luster’s whitening power to gradually whiten smiles over time. After brushing with Luster NOW, the Bluverite technology may make teeth and gums appear slightly blue, but this will disappear after a few minutes to reveal a white smile! Luster NOW is conveniently packaged in three portable tubes, so you can keep one by the sink, in your purse or at your desk to ensure you have a bright, white smile wherever you are.

ChapStick Skin Protectant Sunscreen – Active Sport Ready SPF 30


What can we say? A beauty staple. Cheap, brilliant design, super protective with SPF 30.  Seals in moisture for softer, healthier lips. Made with aloe and vitamin E. Paraben free.

Osea Sea Vitamin Booster


A spray bottle that infuses dehydrated or sensitive skin immediately with a blend of pomegranate and red wine  extracts which create the beautiful rosy color. Made with USDA certified organic Gigartina Algae, hand-harvested off the shores of Patagonia, and sun-dried at the OSEA seaweed farm on the southern tip of Argentina. Gigartina, rich in nourishing sea minerals, helps balance oil production and stimulate cell  regeneration. Gigartina bolsters the body’s immune response while hydrating, soothing, and protecting the skin. Pomegranate extract has been shown to boost collagen and improve tone. Red wine extracts, loaded with antioxidant resveratrol, protect skin from cellular damage and contain anti-viral and anti-fungal properties.  Sea Vitamin Boost can be used by anyone who needs a fast shot of hydration and even sets makeup/foundation. It’s fantastic to use after a hard workout too!


Murad AHA/BHA Exfoliating Cleanser  6.75 ounces


Hands down, one of the best skin cleansers out there. Gently scrubbing beads and foaming formula get your skin to baby soft clean fast. The tube lasts about six months, making it an affordable purchase. This is one the whole family uses. You won’t need an additional exfoliant scrub if you use this either.  Rosacea people will love it too.

Sun Saviors

Murad Essential-C Sun Balm Broad Spectrum SPF 35 PA+++


This is one of several Murad items we recommend to invest in. Portable effective sun block in a handy stick that allows quick and easy application with broad spectrum protection. Powerful SPF protection from aging UVA/UVB rays, free radicals, and dehydration. It glides on for easy application and locks in moisture, leaving skin smooth and supple. Broccoli extract stimulates skin’s natural defense against UV damage while antioxidant vitamins A, C, and E defend and protect skin’s health. Tangerine butter seals in hydration without greasy feel. Cruelty free. No Parabens, Sulfates or Phthalates. Brilliant design, fantastic feel on the skin.

Osmotics Cosmeceuticals Age Prevention SPF 45  2.6 ounces


No nonsense lightweight, oil free and fabulous makeup base. You don’t feel like you have sunscreen on. I liked this as a daily sun protector. Made for all skin types. Osmotics Age Prevention Protection Extreme SPF 45 is sheer and combines high UV protection (Broad Spectrum UVA/UVB) with the finest and safest ingredients to create the ultimate age defense. Advanced anti-aging formula also contains powerful antioxidants to fight free radical damage. Perfect for all skin types. Really loved it for daily use over serums.

GM Collin Sun High Protection Cream: Creme Haute Protection Soleil SPF30  (Made in Canada) 4 ounces


This is a denser cream for drier skins, perfect for days you hike, go to the shore or really need to make sure you are covered. We tried and loved two formulas, this was one, for active days outside. I use this on my neck and chest daily, but under makeup it is too heavy, in my opinion.  GM Collin’s high protection cream is a non-chemical sunscreen that protects your skin from harmful UVA/UVB rays. It’s a lightweight, water resistant sunscreen formulated exclusively with 100% natural mineral filters. Perfect for the whole family.

Own Dual Protection Day Lotion SPF 30


Own is unfussy and effective affordable skincare, and this day cream in a pump tube (very cool packaging) is a minimalist formula replete with conjugated linoleic acid, or CLA. A patented formula derived from the safflower plant, CLA is designed to enhance collagen levels, strengthen the skin’s ability to retain moisture, and stimulate skin-cell production. It feels great on the skin and layers well with serums too. Also a big hit with men. Travels well too.  No Parabens, Sulfates, Synthetic Fragrances, Synthetic Dyes, Petrochemicals, 
Phthalates, GMOs or Triclosan.

Coppertone Sport Breathable Sunscreen Faces UVA/UVB Guard Lotion SPF 50, 4 fl oz


Inexpensive and has a higher SPF 50, this light lotion I used for the face, neck and chest on active days -especially in warmer weather. It’s lighter in feel than the Collin cream above, and does an excellent job. Oil free. Quick dry lotion and waterproof, this is great for the sweaters who cut through most sunscreens. Combination skins will like the feel of this too.

Serum magic

Ole Henriksen Truth Serum Collagen Booster  .5 ounce


This is tiny potent orange magic. Pump delivery, the best! Oily skinned people can use this hydrating corrective treatment with abandon,  a high-potency vitamin C complex (10%) that prevents and corrects signs of aging while promoting brightness. I use this anti-aging treatment under other moisturizers and sunscreens and it does very well. I alternate my serums, some days I need a gentler hydrating serum, others a kick-start to enliven the skin. This one firms in a weightless, fast-absorbing, oil-free formula. On hot days,  and when my skin feels oilier, I live in it.
No Parabens, Sulfates, Synthetic Fragrances, Synthetic Dyes, Petrochemicals, Phthalates, GMOs or Triclosan.

Dermalogica Multivitamin Power Serum  .75 ounce


This is the smooth it out serum, the calm it down and rebuild the lipid barrier serum that makes twerked skin over retinol-ed or chemical peeled go “ahhh!”  I love it, and it’s super packable in a skinny tube. Loaded with Vitamins A, C and E, this serum zeroes in on hyper-pigmented spots, fine lines and evens you out ever so gently. Feels like a gel cream, Dermalogica makes smart targeted skincare that is unfussy in packaging. No Parabens, Sulfates, Synthetic Fragrances, Synthetic Dyes, Petrochemicals, Phthalates, GMOs or Triclosan.

Own Renewing Firming Silk Concentrate


This is the anti-serum serum for people whose skin freaks out at just about everything. Not for oily people.  Sensitive dry skin will love it. Great on sunburns! Visibly reduce the appearance of lines with patented CLA (Conjugated Linoleic Acid) formula to treat all three layers of epidermal skin and traps moisture in. Retinol-free formula. Fragrance-free. Paraben-free. Sulfate-free.

Murad Active Radiance™ Serum Featuring Resilient-C™ Complex 1 ounce


This is the new rock star in serum land. You actually see it doing its magic in 15 minutes or less with firmer skin. I kid you not. This is the one pump delivery (my favorite) serum my husband steals from me.  This serum protects with all-day defense against environmental aggressors with Resilient-C Complex, a remarkable new vitamin C technology by Dr. Murad that delivers 50-times the free radical neutralizing power of prior formulations. This unique formula restores tone and smoothes texture while improving skin firmness. This silky gel cream serum is formulated with ectoin to help cells resist environmental stresses including UV exposure.  Alpha hydroxy acids (AHAs) and myrtle extract encourage new cell growth and help boost cell vitality for a youthful, healthy glow. This product is dermatologist-developed.  No Parabens, Sulfates, Petrochemicals, Phthalates, GMOs or Triclosan. Genius new product.

Night Creams

Osea Advanced Protection Cream 2 ounces


Best in category and show for efficacy. Not cheap, but well worth it. This is decadence and love right here. Super emollient,  the normal to drier skins will eat this up with two spoons. You feel it firming the skin. This cream is blinding us with science: Made with sea minerals, amino acids, vitamins, botanical oils and trace elements that stimulates collagen production, reduces wrinkles and helps to even out hyper-pigmentation. DPHP, the second ingredient is 65% more effective than Vitamin C and stimulates cells by tightening and toning tissue. The Red Algae combines with the Amino Acids and proteins of skins surface to correct imperfections and reduce the appearance of fine and wrinkles. This is the ultimate treatment moisturizer.  Use it on your neck too! No Parabens, Sulfates, Synthetic Fragrances, Synthetic Dyes, Petrochemicals, Phthalates, GMOs or Triclosan.

Own Renewing Cream  1.7 ounce


Rosacea people need to check this one out. This is a far less costly but quite respectable night cream that will feel more comfortable on oilier skins. This hydrating anti-aging refining night cream features their CLA (Conjugated Linoleic Acid) technology, a plant-based ingredient designed to enhance collagen levels, improve moisture retention, and boost metabolism for softer, smoother, and younger-looking skin.  Retinol-free, perfect to calm redness or flakiness. Dermatologist-tested. Paraben-free, Sulfate-free.


Murad Renewing Eye Cream  .5 ounce


Expensive and worth every penny. Use just the smallest drop and gently pat it in under each eye morning and  night. Renewing Eye Cream does not travel, and it brightens the area around the eyes and definitely gets rid of the baggage. Has a hygienic pump delivery.


Murad also makes a jar eye cream – Instant Radiance Eye Cream which is way more emollient and has a silicone feel and slip, perfect for drier skins. One negative is it is in a jar. Pumps are best for eye creams, in my opinion. Instant Radiance Eye Cream is a clinically proven formula for lids and under eyes which brightens and smoothes. Replete with Murad’s Resilient-C Complex, Retinol and Tangerine Butter smooth skin and eases the appearance of wrinkles.

Own Lifting Eye Cream


Natural ingredients in an affordable price range, Own Anti-Aging Lifting Eye Cream lifts and smooth wrinkles  while brightening skin with clinically proven CLA technology. Sensitive skin people will love this cream. 
Reduces the appearance of crow’s feet by 61% and total number of wrinkles around the eye area by 30% according to their clinical studies. Retinol-free formula that feels good, and visibly refreshes the delicate under eye skin. You can even pat it  over makeup for an afternoon rehydration. Dermatologist-tested. Fragrance-free. Paraben and Sulfate-free.

Note the date on this article may be incorrect due to importing it from our old system.