50 Cent cheesed by Taco Bell ad campaign

50 Cent no gusta the Taco Bell.

The rapper sued Taco Bell Corp. Wednesday for “diluting the value of his good name” with a guerilla ad campaign that he says was intended to fool the chalupa-craving masses into thinking he had endorsed the fast-food chain.

Last month, Fiddy’s legal eagles called the gimmick a “sleazy and ill-conceived publicity stunt.”

“Without seeking or obtaining Jackson’s authorization, defendant Taco Bell made him the star and focus of its nationwide advertising campaign by using his name, persona and trademark to promote Taco Bell’s business and products,” stated the lawsuit filed in U.S. District Court in Manhattan.

Fiddy’s unhappiness emerged after the restaurant’s “Why Pay More” campaign, a part of which involved Taco Bell suggesting in writing a pitch that the rapper change his name to 79, 89 or 99 Cent to help promote its latest food deals.

“We know that you adopted the name 50 Cent years ago as a metaphor for change,” read the letter. “We at Taco Bell are also huge advocates for change. We encourage you to ‘Think Outside the Bun’ and hope you accept our offer.”

…”Numerous Internet ‘blogs’ castigated 50 Cent for ‘selling out’ by his apparent endorsement of Taco Bell,” the complaint continued.

50 Cent’s attorney said that his client is seeking about $4 million in damages.

Yum! Brands Inc., which owns the Taco Bell, along with several other fast-food empires, has not officially commented on the suit.

We think the ad speaks for itself; watch below and tell us if Taco Bell “disrespected” or “used” 50 Cent.

Note the date on this article may be incorrect due to importing it from our old system.